Future food movement gathers momentum

A future, where no one goes hungry and we’re not  destroying the planet in our slavish appetite for meat.



Around the world, 27 billion animals are kept as livestock. Meaning the animals we keep to feed us outnumber us by almost four times.


Pork accounts for 40 per cent of the global meat production, poultry for 30 per cent and beef for 22 per cent.


It takes 1300 million tons of food to feed those animals before we slaughter about 66 billion each year.


To continue satisfying that need in line with our exploding population we are going to have to double those numbers by 2050.


That’s going to take a lot of land, water and feed, and it’s got some people thinking there has to be a better way.


But it’s actually bigger than animal cruelty. It’s about an efficient, sustainable and equitable future.


In short, life after food as we know it.


Rob Rhineheart is one such entrepreneur pushing the future food movement onwards.


His successfully crowd funded a campaign for Soylent, a powdered non-dairy drink that he says contains all the vitamins and minerals to sustain life,


Investors also scrambled to throw about $1.5 million dollars into the project.


He’s even tried living on a mostly Soylent for 30 days to try and prove it.


Bizarrely, Soylet got its name from a 1973 sci-fi flick set in a dystopian future where citizens survive on processed food rations.


The nastiness doesn’t stop there for Soylent either, with online magazine Motherboard alleging that the factory had rats and that some deliveries were going mouldy.


It’s clearly early days for the future food movement but this much is clear. We have to stop eating inefficiently and we’re going to have to learn to stomach foods that are more efficient – whether we like it or not.


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